Student Activity Recruiting Campaign
Adopt a Grandparent
BYUI, in association with local assisted living facilities in town, has a program named "Adopt a Grandparent." This program allows students and senior citizens to connect. Students read, play music, have conversations, or simply keep the seniors company.
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This was a smaller-scale project for the university, and the advertisement consisted of posters made in several variations: the standard 11x17 inch poster, oversized 36x37 poster, and digital media (Facebook and Instagram posts).
A big part of the mission of the university is to help students become more Christlike and look for opportunities to serve others. When I was designing this, I wanted to create something eye-catching using a fresh color palette and something that would trigger students’ ideas and memories of their own grandparents.
